Creative Art Director
Creative Art Director
JRF is one of the most traditional music country festivals of the Brazil.
We found that most of its fans no longer live in the same region as the festival. However, they always return at this time of the year to participate in this celebration of their roots.
So, we present the concept of the campaign “Yout Place is here” to JRF. With the visuals of the western illustrations from the 80's, bringing to the public an emotion of the reunion with their roots.
My role: creative art director
