Main live experience of Ambev and Brahma's to World Cup Russia 2018.
My whole participation as art director was to create the concept, communicate and help in the development of the Arena N1 in six Brazilian capitals.
The Arena N1 was like a typical fan fest, with a stage for shows with great national artists and big screens to watch the games. However, its differential was the beer experience. A Brahma brand positioning, which demonstrated to the public through a museum and a little factory how the whole beer production process.
My role: creative art director
PROJECT MODELS / DESIGN 3D
BRAND CONTENT ARENA N1
COUNTDOWN ARENA N1
REAL PROJECT ARENA N1
