Real Project
Promotional Kit
Creative Art Director
Creative Art Director
The idea behind Paramount's Dexter New Bood revival launch action was to recreate the sets from the series to connect the content with the real fan experience.
The entire activation was developed in a studio in São Paulo, with the journey planned to begin in the identical replica of Dexter's iconic old Miami apartment. With its famous easter eggs everywhere containing clues as to what the character's fate would be. Finally taking visitors to their cool new destination this new season.
My role: creative art director
Real Project
Promotional Kit
