Creative Art Director
Creative Art Director
Coala Festival was created to connect youth people to the essence of MPB (Brazilian music popular gender).
The music festival presents rising artists to the general public, bringing and honoring the most renowned artists of Brazilian music.
In this project, it's not a common event, becoming a communication platform.
I had a participation as art director, helping in the creation of the communication both in the digital and in the event itself. Therefore, we created an 8-bit language, to try to gamify not only the event but the whole communication with our audience.
My role: creative art director
