Creative Art Director
Creative Art Director
Halo is a TV Show released by Paramount+ derived from a game franchise.
My role as art director and planner on this job was to develop a launch event so that fans could experience the first episode with a full show.
But to have great engagement in the event, we developed ten helmets of the main character, Master Chief, in large scale, and invited ten Brazilian artists to create their art on top of these helmets, which were distributed in malls in the city of Sao Paulo.
We also installed a QR Code on the pedestal of the helmets that took the public to the website we developed especially for the launch event.
It was through the site that fans could register for a spot on the big opening night, which although free, had a limited number of places because we were still going through a Covid-19 pandemic.
The launch event was attended by 1400 fans.
A giant Master Chief helmet, about 20 feet high, set the tone for the magnitude of the show.
Lights, mapping, 100 drones, two high-definition trusses, and 40 voices from Coral packed an evening that will leave memories in all the fans who were able to share the Halo universe with Paramount+.
My role: creative art director
